Healthy Skepticism Library item: 3471

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Vere DW.
Advertising claims and the Medicines Act
Lancet 1987; 1:278

Abstract:

There is a problem with advertising claims made on the basis of incomplete evidence. Perhaps promotional material for new drugs should be specially marked to remind prescribers that knowledge about these products is incomplete.

Keywords:
*letter to the editor/United Kingdom/promotional literature/safety & risk information/EVALUATION OF PROMOTION: GENERAL QUALITY OF INFORMATION