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Healthy Skepticism Library item: 3460

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Seddon TD.
Drug promotion.
N Z Med J 1987 May 27; 100:(824):327


Abstract:

The problem is less the bribes that drug companies occasionally offer but rather the medical profession which has become used to a relationship which is unhealthy and has little to offer in the educational sense or in the improvement of patient care.

Keywords:
*letter to the editor/New Zealand/gift giving/ relationship between medical profession and industry/doctors/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/ETHICAL ISSUES IN PROMOTION: GIFT GIVING Attitude of Health Personnel* Drug Industry*

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.