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Healthy Skepticism Library item: 3422

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

de Groot AC, Nater JP, Herxheimer A.
Minoxidil for male-pattern baldness.
Lancet 1987 Sep 5; 2:(8558):563


Abstract:

In the research sponsored by Upjohn on minoxidil for male pattern baldness the focus has usually been on the increase in the number of hairs, rather than the clinically important feature of a cosmetically good result.

Keywords:
*letter to the editor/Upjohn/ drug company sponsored research/ reporting of results/hair loss/PROMOTION DISGUISED: CLINICAL TRIALS Alopecia/drug therapy* Esthetics Humans Male Minoxidil/therapeutic use* Sex Factors

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963