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Healthy Skepticism Library item: 3422

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

de Groot AC, Nater JP, Herxheimer A.
Minoxidil for male-pattern baldness.
Lancet 1987 Sep 5; 2:(8558):563


Abstract:

In the research sponsored by Upjohn on minoxidil for male pattern baldness the focus has usually been on the increase in the number of hairs, rather than the clinically important feature of a cosmetically good result.

Keywords:
*letter to the editor/Upjohn/ drug company sponsored research/ reporting of results/hair loss/PROMOTION DISGUISED: CLINICAL TRIALS Alopecia/drug therapy* Esthetics Humans Male Minoxidil/therapeutic use* Sex Factors

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963