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Healthy Skepticism Library item: 3417

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Buckley EG.
Post-marketing surveillance of new drugs.
J R Coll Gen Pract 1987 Aug; 37:(301):337-8


Abstract:

There can be problems with company sponsored postmarketing surveillance. 50% of prescriptions for enalapril in the first year it was on the market were written by general practitioners who were involved in the pharmaceutical company’s study. The study did result in useful information but this information was based on a selected group of patients. These observations are not intended as a criticism of Merck, the maker of enalapril.

Keywords:
*editorial/United Kingdom/postmarketing research/new drugs/drug company sponsored research/PROMOTION DISGUISED: POSTMARKETING RESEARCH Computers Evaluation Studies/methods* Family Practice Great Britain Humans Pharmaceutical Preparations/adverse effects Product Surveillance, Postmarketing/methods*

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.