Healthy Skepticism Library item: 3356

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Mamdani M, Walker G.
Essential drugs in the developing world
Health Policy and Planning 1986; 1:187-201

Abstract:

(Limited to parts of article dealing with promotion.) The International Federation of Pharmaceutical Manufacturers Associations adopted its Code of Pharmaceutical Marketing Practices in 1981 in an attempt to head off the imposition of an international code similar to the one for infant formula. The methods of promotion in developing countries are often more ruthless and less acceptable than in developed countries.

Keywords:
*analysis/developing countries/regulation of promotion/International Federation of Pharmaceutical Manufacturers Associations/IFPMA/Code of Pharmaceutical Marketing Practices (IFPMA)/INFLUENCE OF PROMOTION: ACCESS TO ESSENTIAL DRUGS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION/REGULATION, CODES, GUIDELINES: INTERNATIONAL CODES