Healthy Skepticism Library item: 3346

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Lapinski F.
Omission of women and black physicians from Journal ads
New England Journal of Medicine 1986; 314:653

Abstract:

Journal advertisements rarely portray women and blacks as doctors.

Keywords:
*letter to the editor/United States/journal advertisements/images in ads/women/minorities/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/IMAGES IN PROMOTION: MINORITIES/IMAGES IN PROMOTION: WOMEN

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963