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Healthy Skepticism Library item: 3338

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Dingell JD.
Advertising prescription drugs to the public
New England Journal of Medicine 1986; 314:524


Abstract:

Mason and Rubin incorrectly stated the position of the House of Representatives Subcommittee on Oversight and Investigations position on the effect that direct-to-consumer advertising would have on drug prices.

Keywords:
*letter to the editor/United States/direct-to-consumer advertising/DTCA/consumer drug prices/INFLUENCE OF PROMOTION: CONSUMER DRUG COSTS/PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING

 

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.