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Healthy Skepticism Library item: 3332

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Cohen RL.
Drug companies and journal supplements
Lancet 1986; 1:1157


Abstract:

The author agrees with Stavem that drug company employees should not be editors of medical journals. He also notes that journal supplements are also advertisements for the sponsoring drug company’s product.

Keywords:
*letter to the editor/publication bias/conflict of interest/ journal supplements/ETHICAL ISSUES IN PROMOTION: MEDICAL JOURNAL EDITORSHIP/PROMOTION DISGUISED: JOURNAL SUPPLEMENTS, CONTROLLED CIRCULATION JOURNALS AND NEWSLETTERS

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963