Healthy Skepticism Library item: 3296

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Woods D, Radford T.
Annual meeting 1985
Canadian Medical Association Journal 1985; 133:591-594, 597

Abstract:

(Limited to parts of article dealing with promotion.) The publishing operations of the Canadian Medical Association ended 1984 with an increase of 270 pages over the previous year in advertising linage in the Canadian Medical Association Journal.

Keywords:
*news story/Canada/Canadian Medical Association/journal advertisements/promotion costs and volume/ad revenue/VOLUME OF AND EXPENDITURE ON PROMOTION