Healthy Skepticism Library item: 3294

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Weissel JR.
Australian pharmaceutical advertising: the industry's view.
Med J Aust 1985 Sep 30; 143:(7):274-5

Abstract:

The impression that there are no effective controls on the advertising of prescription drugs in Australia is false. All marketing claims must conform to information in the government approved product document. The Australian Pharmaceutical Manufacturers Association administers the Code of Conduct for the Pharmaceutical Industry and individual companies maintain their own high standards.

Keywords:
*editorial/Australia/Australian Pharmaceutical Manufacturers Association/Code of Conduct (Aus)/regulation of promotion/National Therapeutic Goods Committee/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION Advertising/legislation & jurisprudence Advertising/standards* Australia Drug Industry*

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.