Healthy Skepticism Library item: 3285
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Masson A, Rubin PH.
Matching prescription drugs and consumers: The benefits of direct advertising.
New England Journal of Medicine 1985; 313:513-515
Abstract:
The authors believe that the benefits of direct-to-consumer advertising have been overlooked or understated. They describe four types of information that, if provided directly to consumers, might lead to improved drug use: information about the existence of a disease; information about the availability of a treatment; information about side effects; and information about risk. Direct-to-consumer advertising of prescription drugs will also probably lead to lower prices for consumers through a number of mechanisms.
Keywords:
*analysis/United States/direct-to-consumer advertising/consumer behaviour & knowledge/consumer drug prices/value of promotion/ competitive consequences of promotion/INFLUENCE OF PROMOTION: CONSUMER DRUG COSTS/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING
Advertising*
Consumer Advocacy*
Diffusion of Innovation
Drug Industry/economics
Drug Therapy/adverse effects
Economic Competition
Humans
Pharmaceutical Preparations*
Prescriptions, Drug/economics
Public Policy*
Risk
United States
