Healthy Skepticism Library item: 3277
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Kaplan NM.
Educating physicians in the use of pharmaceuticals.
Circulation 1985 Aug; 72:(2):
Abstract:
The principal sources of drug information for doctors would seem to be as follows, in decreasing order of importance: sales representatives; pharmaceutical company-sponsored publications, advertisements, symposia and lectures; teachings and writings of academicians, journal articles, textbooks, letters, conventions, symposia and lectures; opinions of colleagues. The author briefly reviews each of these sources.
Keywords:
*analysis/doctors/source of information/sales representatives/journal advertisements/sponsored symposia & conferences/EVALUATION OF PROMOTION: DETAILING/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTION DISGUISED: CONFERENCES AND MEETINGS/PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS
Drug Industry
Drug Information Services*
Education, Medical*
Education, Medical, Continuing
Humans
Information Systems
Pharmacists
Pharmacology, Clinical
Referral and Consultation
United States
United States Food and Drug Administration
Universities
