Healthy Skepticism Library item: 3274

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Eastman HC.
Report of the commission of inquiry on the pharmaceutical industry
1985;

Abstract:

This section provides hard statistics about the sales force as a percentage of the total labour force in the pharmaceutical industry and other industries; spending on promotion and advertising in Canada from 1964 to 1983; the ratio of advertising expenditures to the value of shipments for the pharmaceutical industry and comparable industries in 1954 and 1965; and promotional expenditures as a percentage of total sales in a variety of countries.

Keywords:
*analysis/*government report/Canada/promotion costs and volume/sales representatives/VOLUME OF AND EXPENDITURE ON PROMOTION

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909