Healthy Skepticism Library item: 3268

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Bateman DN.
Ethics of drug marketing
Lancet 1985; 1:166

Abstract:

The main problem with journal advertising lies in the corrective measures when advertising over steps the mark.

Keywords:
*letter to the editor/United Kingdom/journal advertisements/regulation of promotion/ABPI/Association of the British Pharmaceutical Industry/Code of Practice (UK)/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.