Healthy Skepticism Library item: 3209

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Parboosingh J, Lockyer J, McDougall G, Chugh U.
How physicians make changes in their clinical practice: a study of physicians’ perception of factors that facilitate this process
Annals of the Royal College of Physicians and Surgeons of Canada 1984; 17:429-435

Abstract:

(Limited to parts of article dealing with promotion.) A convenience survey was undertaken of internists, surgeons and gynecologists concerning how physicians make changes in their clinical practice. Sales representatives were important as the initial source of information about drug therapy but were less important as agents that precipitated changes in prescribing behaviour.

Keywords:
*analytic survey/Canada/doctors/analysis of prescribing pattern/sales representatives/continuing medical education/source of information/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS