Healthy Skepticism Library item: 3204

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Massam ADW.
Misleading advertisements
Lancet 1984; 2:1159

Abstract:

The letter defends the operation of the Association of the British Pharmaceutical Industry’s Code of Practice and the Committee that enforces it.

Keywords:
*letter to the editor/United Kingdom/ ABPI/ Association of the British Pharmaceutical Industry/ Code of Practice (UK)/ regulation of promotion/industry perspective/ATTITUDES REGARDING PROMOTION: INDUSTRY/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION