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Healthy Skepticism Library item: 3200

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Lexchin J.
Pharmaceutical advertising in medical journals.
Can Med Assoc J 1984 Sep 15; 131:(6):544-6


Abstract:

The real reason why journals take advertising is for the revenue that it generates. Journal ads do not have any educational value and the prescribing information that accompanies the ads is inaccurate. Abolishing journal advertising would be all for the good.

Keywords:
*letter to the editor/Canada/journal advertisements/quality of information/ad revenue/value of promotion/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS Advertising* Canada Periodicals* Pharmaceutical Preparations*

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.