Healthy Skepticism Library item: 3165

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Willcox GS, Mahoney CD, Jeffrey LP.
Monitoring the hospital activities of medical service representatives.
Am J Hosp Pharm 1983 Jun; 40:(6):989-91

Abstract:

A comprehensive program to monitor and regulate the activities of medical service representatives (MSRs) in a large teaching hospital is described. The MSR program consists of written policies and procedures for regulating the activities of MSRs within the hospital, an orientation program for MSRs, and quarterly MSR committee meetings. In addition, MSRs are involved in planning and implementing an annual drug fair for all hospital personnel and biannual continuing-education sessions for physicians. Compliance with policies and procedures is monitored using a MSR visitation roster in the pharmacy department. This organized program has resulted in an optimum exchange of information between the hospital and the pharmaceutical industry.

Keywords:
*analysis/United States/drug representatives/relationships with industry/PROMOTIONAL TECHNIQUES: DETAILING/REGULATIONS, CODES, GUIDELINES: HOSPITALS Drug Industry* Pharmacy Service, Hospital/organization & administration* Purchasing, Hospital/organization & administration* United States