Healthy Skepticism Library item: 3157

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Smith MC.
An analysis of the impact of print advertising on prescribing
1983; 259-278

Abstract:

This chapter reviews the impact of print advertising on prescribing and comes to the conclusion that journal advertisements may, and probably do, affect prescribing in the presence of other prior, subsequent and simultaneous stimuli. Separation of the effects of the advertisements from these other stimuli and spearation of the good effects from the bad effects is possible but unlikely outside the artificial, experimental situation. Although negative effects cannot be clearly identified the author offers suggestions for restrictions on advertising and options for physicians should there be no basic change in journal advertising.

Keywords:
*nonsystematic review/United States/journal advertisements/quality of information/images in ads/ quality of prescribing/ regulation of promotion/ women/ elderly/ psychotropic drugs/minorities/humour/sexism/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/IMAGES IN PROMOTION: ELDERLY/IMAGES IN PROMOTION: HUMOUR/IMAGES IN PROMOTION: MINORITIES/IMAGES IN PROMOTION: WOMEN/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS