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Healthy Skepticism Library item: 3152

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Musher DM.
Antibiotics: the medium is the message.
Rev Infect Dis 1983 Jul-Aug; 5:(4):809-12


Abstract:

The past few years have witnessed a proliferation of “scientific” programs for a medical audience under sponsorship of a pharmaceutical company. We need to determine the proper place of manufacturer-sponsored programs about new drugs in the education hierarchy. Another area of concern is asking doctors to write and submit under their own names a scientific article based on data compiled by the manufacturer. The academic community needs to look critically at these issues and generate policies regarding them.

Keywords:
*letter to the editor/relationship between medical profession and industry/ghost writing/sponsored symposia & conferences/continuing medical education/EDUCATING ABOUT PROMOTION: HEALTH PROFESSIONALS/PROMOTION DISGUISED: CONFERENCES AND MEETINGS/PROMOTION DISGUISED: GHOST-WRITING AND JOURNAL ARTICLES/REGULATION, CODES, GUIDELINES: HEALTH PROFESSIONAL ORGANIZATIONS American Medical Association Anti-Bacterial Agents* Education, Medical, Graduate/standards* Television* United States

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.