Healthy Skepticism Library item: 3148

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Kass EH.
Seduction in a grand hotel
Reviews of Infectious Diseases 1983; 5:973-974

Abstract:

There is a concern about excessive zeal in pharmaceutical marketing. Reasonable consensus and a voluntary code of ethics are a better approach to deal with this problem than arbitrary rules and restrictive laws. Academic and industrial communities should take a careful look at their own practices and try to assist one another in avoiding the kinds of excess that will inevitably lead to equally excessive restraints, imposed from without.

Keywords:
*editorial/relationship between medical profession and industry/conferences/regulation of promotion/ETHICAL ISSUES IN PROMOTION: LINKS BETWEEN HEALTH PROFESSIONALS AND INDUSTRY/INFLUENCE OF PROMOTION: PROFESSIONALISM/REGULATION, CODES, GUIDELINES: HEALTH PROFESSIONAL ORGANIZATIONS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909