Healthy Skepticism Library item: 3148

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Kass EH.
Seduction in a grand hotel
Reviews of Infectious Diseases 1983; 5:973-974

Abstract:

There is a concern about excessive zeal in pharmaceutical marketing. Reasonable consensus and a voluntary code of ethics are a better approach to deal with this problem than arbitrary rules and restrictive laws. Academic and industrial communities should take a careful look at their own practices and try to assist one another in avoiding the kinds of excess that will inevitably lead to equally excessive restraints, imposed from without.

Keywords:
*editorial/relationship between medical profession and industry/conferences/regulation of promotion/ETHICAL ISSUES IN PROMOTION: LINKS BETWEEN HEALTH PROFESSIONALS AND INDUSTRY/INFLUENCE OF PROMOTION: PROFESSIONALISM/REGULATION, CODES, GUIDELINES: HEALTH PROFESSIONAL ORGANIZATIONS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.