Healthy Skepticism Library item: 3147

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Harvey K.
Promotion of newer antimicrobial agents.
Med J Aust 1983 Jan 8; 1:(1):27-8

Abstract:

Drug companies marketing new antibiotics mount aggressive marketing campaigns in order to recoup their investment. There are three consequences of allowing market forces to have free play: sensory overload, increase in costs and increasing antibiotic resistance. Alternative strategies to promote sensible use of antibiotics are proposed.

Keywords:
*analysis/Australia/journal advertisements/antibiotics/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: ANTIBIOTICS Advertising* Anti-Bacterial Agents* Drug Industry* Drug Utilization