Healthy Skepticism Library item: 3139

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Brooks PM, Birkett D.
Release of new drugs. The lessons of benoxaprofen
Med J Aust. 1983 Mar 19; 1:(6):251-2

Abstract:

The drug benoxaprofen was withdrawn from market because of reports in the United Kingdom linking it to 61 cases in which it was suspected of having contributed to the death of a patient. A large number of patients were exposed to this drug in a short time after it was marketed. This probably happened for a number of reasons: promotion through press releases and aggressive promotion to doctors who are often not well-equipped to evaluate the information provided. The authors urge the pharmaceutical industry and the media to respect the principle that prescription medications should only be promoted to the medical and paramedical professions.

Keywords:
*analysis/United Kingdom/benoxaprofen/press conferences and releases/direct-to-consumer advertising/doctors/quality of prescribing/INFLUENCE OF PROMOTION: MARKET SHARE/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING Advertising Drug Evaluation/standards* Humans Propionates/adverse effects* Propionic Acids/adverse effects*

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909