Healthy Skepticism Library item: 3121

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Soffer A.
Free medical publications or scientific medical journals.
Chest 1982 Apr; 81:(4):397-8

Abstract:

Three physician-editors resigned from the Medical Journal of Australia over the changes in the journal that would have increased advertising revenue at the expense of editorial freedom. Journals that are wholly dependent on advertising revenue are fundamentally different from journals that publish the results of clinical investigations.

Keywords:
*editorial/Australia/Medical Journal of Australia/editorial freedom/controlled circulation journals/ad revenue/INFLUENCE OF PROMOTION: PUBLICATION/PROMOTION DISGUISED: JOURNAL SUPPLEMENTS, CONTROLLED CIRCULATION JOURNALS AND NEWSLETTERS Periodicals*

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.