Healthy Skepticism Library item: 3099

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Bainbridge CV, D'Ambrosio GG, Petrick RJ, Weiss EM.
Pharmaceutical manufacturer's responses to drug information inquiries.
Am J Hosp Pharm 1982 Sep; 39:(9):1532-4

Abstract:

A study was undertaken to evaluate the overall response to drug information inquiries sent to Pfizer’s medical department and to understand the needs and concerns of the physicians, pharmacists, sales representatives and consumers who seek drug information. There was general acceptance of the material provided to the inquirers.

Keywords:
*analytic survey/United States/Pfizer/information from companies/doctors/pharmacies and pharmacists/general public and consumers/INFORMATION FROM INDUSTRY: DOCTORS/INFORMATION FROM INDUSTRY: PATIENTS AND CONSUMERS/INFORMATION FROM INDUSTRY: PHARMACISTS Drug Industry* Drug Information Services* Humans Pharmacists Physicians Prazosin/therapeutic use Questionnaires United States

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.