Healthy Skepticism Library item: 3079

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Koumjian K.
The use of valium as a form of social control.
Soc Sci Med [E] 1981 Aug; 15:(3):245-9

Abstract:

(Limited to parts of article dealing with promotion.) Drug treatment of anxiety using Valium is a process which redefines social problems as medical problems and by providing symptomatic relief from stress, discourages approaches which attempt to make more structural changes in society. One reasons why Valium is used in that way is due to the manner in which it is being promoted.

Keywords:
*analysis/Valium/Hoffman-LaRoche/social control/psychotropic drugs/source of information/journal advertisements/images in ads/women/health and healthcare/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/INFLUENCE OF PROMOTION: HEALTH AND HEALTH CARE/INFLUENCE OF PROMOTION: MEDICALIZATION OF PROBLEMS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE Anxiety Attitude Diazepam*/administration & dosage Humans Social Problems* Substance-Related Disorders*