Healthy Skepticism Library item: 3063

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Christensen DB, Bush PJ.
Drug prescribing: patterns, problems and proposals.
Soc Sci Med [A] 1981 May; 15:(3):

Abstract:

(Limited to parts of article dealing with promotion.) The trend in recent years has been away from the use of drug industry-based sources of information by physicians. It is difficult to ascertain the reason for this shift. One possible explanation is that physicians coming into practice are better educated, with better alternative drug information sources available. Another is that this trend is a reaction to increased skepticism and criticism toward the drug industry. Other studies have demonstrated that more appropriate prescribers used journal articles more frequently as sources of prescribing information and journal advertisements less frequently. Better prescribers also had less favourable attitudes toward the pharmaceutical industry.

Keywords:
*nonsystematic review/source of information/quality of prescribing/sales representatives/journal advertisements/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTIONAL TECHNIQUES: DETAILING/PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS Drug Industry Drug Information Services Drug Utilization/trends* Health Services Research/trends Models, Theoretical Physicians* Prescriptions, Drug*