Healthy Skepticism Library item: 3062

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Blum R, Kreitman K.
Factors affecting individual use of medicines
1981; 122-185

Abstract:

(Limited to parts dealing with promotion.) Sales representatives and journal advertising are the main promotional methods used by drug companies. Ads for psychotropic medications often portray women in a very negative manner. References cited in journal ads are frequently unavailable. Reviews of the influence of advertising on drug use are

Keywords:
*analysis/sales representatives/journal advertisements/references/images in ads/women/sexism/psychotropic drugs/quality of prescribing/EVALUATION OF PROMOTION: DETAILING/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/IMAGES IN PROMOTION: WOMEN/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: PSYCHIATRIC DISEASES