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Healthy Skepticism Library item: 3053

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Bell RW, Osterman J.
The Compendium of Pharmaceuticals and Specialties: a critical analysis
1980 Mar; 19


Abstract:

A close examination of the contents of the Compendium of Pharmaceuticals and Specialties, (CPS), using a computer-drawn double-randomized sample of entries from the “White Pages”, demonstrates certain characteristics of this publication: 1) it uncritically includes many inadequate preparations; 2) it overstates benefits and understates adverse qualities of many preparations, especially when information comes from drug manufacturers; 3) little or no comparative information is presented. These characteristics promote the goals of drug manufacturers, who are deeply involved in the financing of the CPS. The authors propose two ways of rendering the CPS more impartial, both involving the elimination of direct manufacturer involvement. Only thus, it is felt, can the CPS be made a reliable source of information on drugs.

Keywords:
*content analysis/Canada/ Compendium of Pharmaceuticals and Specialties/ commercial compendia/ quality of information/EVALUATION OF PROMOTION: COMMERCIAL DRUG COMPENDIA

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.