Healthy Skepticism Library item: 3046
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Strickland-Hodge B, Jeqson MH.
Usage of information sources by general practitioners.
J R Soc Med 1980 Dec; 73:(12):857-62
Abstract:
Questionnaires were sent to approximately 500 general practitioners in five areas of one National Health Service Region; there was a 52% response. Certain characteristics of each general practitioner, which were collected from the questionnaire and medical lists, were used to assess how information was used by different ‘types’ of general practitioner. Generally, sources of information emanating from the pharmaceutical industry are used more to introduce the new product, while the ‘professional’ sources such as medical journals are used more to evaluate it. Younger doctors used Drug and Therapeutics Bulletin more than did their colleagues, and single-practice doctors found the representative to be more useful than did joint-practice doctors.
Keywords:
*analytic survey/United Kingdom/primary care doctors/source of information/sales representatives/Drug and Therapeutics Bulletin/attitude toward promotion/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS
Drug Evaluation
Drug Information Services/utilization*
Family Practice*
Great Britain
Humans
Periodicals
Research Support, Non-U.S. Gov't
