Healthy Skepticism Library item: 3043

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Rivin AU.
"Ethical" drugs.
Pharos Alpha Omega Alpha Honor Med Soc 1980 Spr; 43:(2):9-10

Abstract:

Some journal advertising is fair and some is not. The author uses examples to show how the text and format may be deceptive. Any journal ads should be held up to the following standards: 1) listing of important and common side effects in readable type; 2) citations only to published material of good quality; 3) rejection of “come on” type claims. The job of detailers is to sell themselves or their company or to offer information that puts their product in the best light. Physicians will have to decide for themselves whether their drug education and the patients’ welfare are best served by the sales representative and the advertising or by medical journals.

Keywords:
*analysis/United States/attitude toward promotion/journal advertisements/sales representatives/doctors/quality of information/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/EVALUATION OF PROMOTION: DETAILING/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS Advertising/standards* Drug Evaluation/standards* Drug Industry/standards* Drug Labeling/standards Ethics, Pharmacy* Humans