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Healthy Skepticism Library item: 3042

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Rheinstein P, Baum CS.
Labeling effectiveness and the health environment
1980; 6:275-287


Abstract:

This chapter examines product labeling as it applies to the area of prescription drug promotion. It outlines the role of the Food and Drug Administration in drug labeling and the various methods of drug promotion concentrating on sales representatives and journal advertising but also briefly mentioning direct mailing, continuing medical education and convention exhibits. In addition to promotional activities directed specifically to health practitioners, pharmaceutical manufacturers are concerned with more general publicity that may be given to their products. This aspect is discussed with reference to the activities of on manufacturer around the question of estrogen replacement and uterine cancer.

Keywords:
*analysis/United States/sales representatives/journal advertisements/continuing medical education/direct mail/ convention exhibits/regulation of promotion/Food and Drug Administration/FDA/ labeling/ATTITUDES REGARDING PROMOTION: REGULATORS AND GOVERNMENT/EVALUATION OF PROMOTION: DETAILING/EVALUATION OF PROMOTION: DIRECT MAIL/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/EVALUATION OF PROMOTION: LABELLING AND PACKAGE INSERTS/PROMOTION DISGUISED: PRESS CONFERENCES AND PRESS COVERAGE/PROMOTIONAL TECHNIQUES: CONFERENCE EXHIBITS /PROMOTIONAL TECHNIQUES: PUBLIC RELATIONS/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION

 

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909