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Healthy Skepticism Library item: 3032

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Hemminki E.
Study of information submitted by drug companies to licensing authorities.
Br Med J 1980 Mar 22; 280:(6217):833-6


Abstract:

Reports of clinical trials included in applications submitted by drug companies to licensing authorities in Finland and Sweden in four different years were studied. Many reports were submitted, but most of the trials were uncontrolled and of poor quality. Many of the reports were unpublished, and thus, as the submissions are secret, were not available to doctors. These unpublished reports were in most respects as valuable as the published reports. Most of the reports included some information about adverse effects; the information was often deficient, but skilled analysis might increase its value. This study provides support for those who want to see public disclosure of the reports of trials submitted in licensing applications.

Keywords:
*systematic review/Finland/Sweden/ reporting of results/ regulatory authorities/ new drugs/ drug company sponsored research/psychotropic drugs/quality of information/INFORMATION FROM INDUSTRY: REGULATORY AUTHORITIES/SPONSORSHIP: RESEARCH Clinical Trials* Comparative Study Drug Industry* Drug and Narcotic Control* Finland Humans Licensure* Psychotropic Drugs/adverse effects Sweden

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963