Healthy Skepticism Library item: 2968

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Phillips JS.
Drug advertisements
New Zealand Medical Journal 1978; 87:102-103

Abstract:

The analysis of information in journal advertisements may be incorrect because the author may not have distinguished between “reminderâ€ ads and “completeâ€ ads. The former contains no claims for a preparation other than to nominate a major therapeutic indication and does not have to provide detailed information. There has been a steady improvement in the quality of complete advertisements. The Pharmaceutical Manufacturers Assocation will take action against companies that violate provisions of its Code of Practice.

Keywords:
*letter to the editor/New Zealand/ journal advertisements/ Pharmaceutical Manufacturers Association (NZ)/ regulation of promotion/ quality of information/ Code of Practice for the Pharmaceutical Industry (NZ)/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.