Healthy Skepticism Library item: 2958

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Green B.
The politics of psychoactive drug use in old age.
Gerontologist 1978 Dec; 18:(6):525-30

Abstract:

This paper explores psychotherapeutic drug use among noninstitutionalized older people. By means of a literature review the paper emphasizes why misuse of these substances is occurring. The role of the physician, the older patient and the pharmaceutical industry are all surveyed, followed by a content analysis of recent drug advertisements in leading medical-geriatric journals. The paper concludes with an exploration of innovative strategies for treatment and prevention.

Keywords:
Aged* Humans Middle Aged Psychotropic Drugs* Public Policy* Substance-Related Disorders* United States *nonsystematic review/journal advertisements/psychotropic drugs/images in ads/elderly/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/IMAGES IN PROMOTION: ELDERLY/IMAGES IN PROMOTION: SCIENTIFIC APPEAL/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.