Healthy Skepticism Library item: 2957

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Medical journals and advertising
N Z Med J. 1978 Feb 22; 87:(606):139

Abstract:

The financial support of the drug companies is necessary for the survival of medical journals. Advertisements in journals do have a place in continuing medical education. It would be absurd to imagine that the editor of any reputable medical journal would be influenced by a drug company in the selection of material of the journal. The union between the learned journals and the drug industry has become less of convenience and more one of mutual respect and need. Each has a stake in the other’s destiny.

Keywords:
*editorial/New Zealand/ ad revenue/ journal advertisements/ editorial freedom/ value of promotion/ATTITUDES REGARDING PROMOTION: MEDICAL JOURNALS/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS Advertising* Drug Industry* Periodicals*

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909