Healthy Skepticism Library item: 2935

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Marchand CR.
Physician attitudes toward sources of drug information.
Drug Inf J 1977 Oct-Dec; 11:(4):225-6

Abstract:

Physicians’ attitudes towards sales representatives and journal advertisements and the influence of these types of promotion are reviewed. The role of these two sources of information seems to be fading. We are in need to up-to-date well planned studies with proper statistical evaluation of old and new factors that may influence the prescriber.

Keywords:
*nonsystematic review/United States/sales representatives/journal advertisements/attitude toward promotion/source of information/analysis of prescribing pattern/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTIONAL TECHNIQUES: DETAILING/PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS Attitude of Health Personnel* Canada Drug Information Services* Humans Information Services* Physicians* United States

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909