Healthy Skepticism Library item: 2923

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Everson RE.
Drug information in perspective.
Drug Inf J 1977 Jul-Sep; 11:(3):146-52

Abstract:

This article examines some of the frequently heard criticisms of pharmaceutical communications and presents some material that may help to correct some of the misinformation, misimpressions and myths that have been espoused in the public press and by certain individuals. The author also defines exactly what is included in pharmaceutical advertising and marketing and promotion, what has been the trend of their costs for the prescription drug segment of the industry, and how expenditures in this area relate to the prices paid for these products at the consumer level. The relationship between drug advertising and drug abuse-misuse is also discussed. Efforts at industry self-regulation in Canada are outlined.

Keywords:
*analysis/Canada/attitude toward promotion/regulation of promotion/quality of information/Pharmaceutical Advertising Advisory Board (Can)/sales representatives/Council for the Accreditation of Pharmaceutical Manufacturers Representatives of Canada/industry perspective/value of promotion/preclearance of advertisements/ATTITUDES REGARDING PROMOTION: INDUSTRY/REGULATION, CODES, GUIDELINES: AUTONOMOUS BODIES/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION Advertising Canada Drug Industry* Drug Information Services* Information Services*

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909