Healthy Skepticism Library item: 2920

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Da Sylva NP.
Drug information sources for the practicing physician.
Drug Inf J 1977 Oct-Dec; 11:(4):235-7

Abstract:

Messages in journal ads seem to occupy a low rank in the list of information sources that Canadian doctors use. The content of journal ads has been criticized and to this end the Pharmaceutical Advertising Advisory Board has been established. The Canadian Medical Association has all but abandoned company exhibits for the past four years. The role of the sales representative is more subtle. One of the main purposes of the detailer is to establish a link between his employer and its products and the physician.

Keywords:
*analysis/Canada/doctors/Pharmaceutical Advertising Advisory Board (Can)/journal advertisements/sales representatives/convention exhibits/preclearance of advertisements/PROMOTIONAL TECHNIQUES: CONFERENCE EXHIBITS /PROMOTIONAL TECHNIQUES: DETAILING/PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS/REGULATION, CODES, GUIDELINES: AUTONOMOUS BODIES Canada Drug Information Services* Information Services* Physicians*

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909