Healthy Skepticism Library item: 2919

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Coleman V.
Paper doctors: a critical assessment of medical research
Temple Smith 1977;

Abstract:

(Limited to pages 97-99 dealing with promotion.) Drug companies pay for the publication of symposium papers in journal supplements and then quote these articles as references in drug advertisements to give the ads an aura of respectibility.

Keywords:
*analysis/United Kingdom/references/sponsored symposia & conferences/ journal supplements/journal advertisements/PROMOTION DISGUISED: JOURNAL SUPPLEMENTS, CONTROLLED CIRCULATION JOURNALS AND NEWSLETTERS/PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS/PROMOTIONAL TECHNIQUES: USE OF REFERENCES