Healthy Skepticism Library item: 2915

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Pharmaceutical industry is ‘reorienting’ its promotional activities
Canadian Family Physician 1977; 23:262

Abstract:

The pharmaceutical industry is interested in getting more involved in continuing medical education. The Pharmaceutical Manufacturers Association of Canada doesn’t have any standards in this area. Companies are interested in sponsoring speakers in the field of their products. Unless speakers have a strong bias against the industry, companies will usually sponsor them. Some companies are interested in sponsoring luncheons to reduce the registration fee and increase meeting attendance.

Keywords:
*news story/Canada/ CME/ conference speakers/ continuing medical education/ corporate funding/ Pharmaceutical Manufacturers Association of Canada/ guidelines, discussion of/ATTITUDES REGARDING PROMOTION: INDUSTRY/PROMOTION DISGUISED: COMPANY SPONSORED SPEAKING TOURS AND CONFERENCE SPEAKERS/PROMOTION DISGUISED: SUPPORT FOR CME/PROMOTIONAL STRATEGIES: INDUSTRY/REGULATION, CODES, GUIDELINES: CME

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.