Healthy Skepticism Library item: 2914

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Advertising reform
Journal of the Royal College of General Practitioners 1977; 27:387-389

Abstract:

An agreement between the British government and the Association of the British Pharmaceutical Industry will now provide the Department of Health and Social Security with greater control over promotion and will ensure that every full advertisement includes information about costs and adverse effects.

Keywords:
*editorial/United Kingdom/Association of the British Pharmaceutical Industry/ABPI/journal advertisements/regulation of promotion/ATTITUDES REGARDING PROMOTION: CONSUMERS/PATIENTS/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSION STUDENTS/ATTITUDES REGARDING PROMOTION: REGULATORS AND GOVERNMENT/PROMOTION AS A SOURCE OF INFORMATION: HEALTH PROFESSION STUDENTS/PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.