Healthy Skepticism Library item: 2904

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Halberstam M.
The other side of the coin: another physician views drug advertising
Journal of Drug Issues 1976; 6:(1):9-12

Abstract:

Dr. Halberstam’s views are in direct contradiction to those stated in the previous article, emphasizing the absence of consensus, even among physicians, concerning the proper role of drug promotion. He points out that few physicians are influenced by ads appearing in medical journals and defends the medical profession against charges of over-prescribing on the basis that no standards exist for what is “over” or what is “under” and suggests that many patients may be under-medicated.

Keywords:
*analysis/United States/prescribing behavior/under-medication/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE