Healthy Skepticism Library item: 2889
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Stimson GV.
The extent of advertising of pharmaceutical products.
J R Coll Gen Pract 1976; 26:
Abstract:
This study was done to look at the current extent of journal advertisements and direct mail aimed at general practitioners. The most striking change since the mid 1960s was the switch from individual direct mail advertisements to advertisements in controlled circulation journals. The typical general practitioner is exposed to over 1300 ads for 250 different drugs each month.
Keywords:
*analytic survey/United Kingdom/primary care doctors/journal advertisements/direct mail/promotion costs and volume/PROMOTIONAL TECHNIQUES: DETAILING/PROMOTIONAL TECHNIQUES: DIRECT MAIL/VOLUME OF AND EXPENDITURE ON PROMOTION
Advertising*
Drug Industry
Family Practice
Great Britain
Humans
Periodicals
Pharmaceutical Preparations*
