Healthy Skepticism Library item: 2882

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Nelson G.
Advertising and the national health
Journal of Drug Issues 1976; 6:28-33

Abstract:

As leading Congressional critic of the pharmaceutical industry, Senator Nelson finds the misuse of drugs in our society directly attributable to advertising and other forms of promotion. His criticism of detailmen, in particular, leads him to question their continuance as a method of marketing drugs. Discounting arugments that advertising is educational, he believes that drug promotion is primarily designed to sell-“to motivate the physician to prescribe and the consumer to buy.” The results of such activity pose a threat to the public health of the nation.

Keywords:
*analysis/United States/psychotropic drugs/sales representatives/quality of prescribing/drug misuse and abuse/medicalization of problems/ATTITUDES REGARDING PROMOTION: REGULATORS AND GOVERNMENT/EVALUATION OF PROMOTION: DETAILING/INFLUENCE OF PROMOTION: MEDICALIZATION OF PROBLEMS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: PSYCHIATRIC DISEASES