Healthy Skepticism Library item: 2876

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Herman CM, Rodowskas CA Jr.
Communicating drug information to physicians.
J Med Educ 1976 Mar; 51:(3):189-96

Abstract:

In this paper the authors present a review of the multitudinous studies of researchers who have attempted to identify the sources of drug information utilized by physicians. Consideration is given to both professional sources (for example, journal articles, colleagues, meetings, and pharmacists) and commercial sources (for example, detailmen, journal advertisements, mail advertisements, and samples). Also included is a discussion of the relationship between physicians’ sources of drug information and their choice of drugs and of the relationship between the sources of information and the severity of the conditions being treated. The paper concludes with a brief review of some of the new sources of drug information being considered for utilization by the Food and Drug Administration.

Keywords:
*nonsystematic review/sales representatives/direct mail/journal advertisements/doctors/United States/analysis of prescribing pattern/severity of condition/drug samples/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTIONAL TECHNIQUES: DETAILING/PROMOTIONAL TECHNIQUES: DIRECT MAIL/PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS/PROMOTIONAL TECHNIQUES: SAMPLES Communication* Drug Industry Drug Utilization Interprofessional Relations Newspapers Periodicals Physicians* Prescriptions, Drug Telecommunications