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Healthy Skepticism Library item: 2872

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Eaton G, Parish P.
Sources of drug information used by general practitioners.
J R Coll Gen Pract 1976; 26:


Abstract:

Doctors were asked a series of questions about their source of drug information: which publications they received; publications they used as a source of therapeutic knowledge; sources of information that they would use during a consultation; sources of information about adverse effects and contraindications; meetings attended during the previous 12 months; sources helpful for finding out the existence of a drug; sources helpful for finding out the usefulness of a drug. Doctors gather much information from industry sources especially Monthly Index of Medical Specialties and sales representatives.

Keywords:
*analytic survey/United Kingdom/primary care doctors/source of information/Monthly Index of Medical Specialties/MIMS/sales representatives/sponsored symposia & conferences/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTION DISGUISED: CONFERENCES AND MEETINGS/PROMOTIONAL TECHNIQUES: DETAILING Drug Utilization Family Practice* Formularies Great Britain Humans Periodicals Pharmaceutical Preparations*

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.