Healthy Skepticism Library item: 2856

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Jacoby J, Small C.
The FDA approach to defining misleading advertising
Journal of Marketing 1975 Oct; 39:65-73

Abstract:

Misleading advertising is an important issue for the FDA. Jacoby and Small describe the approach currently being considered by the FDA for defining and empirically assessing misleading advertising.

Keywords:
*analysis/United States/