Healthy Skepticism Library item: 2840

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Dryden A.
PMAC setting up board to pre-clear ads
Maclean Hunter 1974 Nov 18; 79:3

Abstract:

The Pharmaceutical Manufacturers Association of Canada has set up the Pharmaceutical Advertising Advisory Board to preclear ads for prescription drugs. Total marketing costs are 22.1% of the wholesale price. According to PMAC, elimination of promotion would lead to a savings of $0.03 out of every dollar in the price of a prescription. The cost of promoting to all medical professionals is $5.82 per “customerâ€ per company per year.

Keywords:
*news story/Canada/regulation of promotion/promotion costs and volume/ Pharmaceutical Advertising Advisory Board (Can)/ Pharmaceutical Manufacturers Association of Canada/preclearance of advertisements/REGULATION, CODES, GUIDELINES: AUTONOMOUS BODIES/VOLUME OF AND EXPENDITURE ON PROMOTION

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909