Healthy Skepticism Library item: 2840

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Dryden A.
PMAC setting up board to pre-clear ads
Maclean Hunter 1974 Nov 18; 79:3

Abstract:

The Pharmaceutical Manufacturers Association of Canada has set up the Pharmaceutical Advertising Advisory Board to preclear ads for prescription drugs. Total marketing costs are 22.1% of the wholesale price. According to PMAC, elimination of promotion would lead to a savings of $0.03 out of every dollar in the price of a prescription. The cost of promoting to all medical professionals is $5.82 per “customer” per company per year.

Keywords:
*news story/Canada/regulation of promotion/promotion costs and volume/ Pharmaceutical Advertising Advisory Board (Can)/ Pharmaceutical Manufacturers Association of Canada/preclearance of advertisements/REGULATION, CODES, GUIDELINES: AUTONOMOUS BODIES/VOLUME OF AND EXPENDITURE ON PROMOTION