Healthy Skepticism Library item: 2829

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Berger AA.
Drug advertising and the "pain, pill, pleasure" model
Journal of Drug Issues 1974; 4:208-212

Abstract:

Dr. Berger comments upon the social forces within our society promoting the use of drugs. He sees the promotional advertising of over-the-counter drugs in television and in other media as contributing dramatically to what he refers to as the “pain-pill-pleasure” syndrome. Arguing that the drug manufacturers should reassess their social responsibility to society, he believes that there should be a restructuring and redirection of current advertising practices.

Keywords:
*analysis/United States/